EasyBlood was a concept branding project. Our aim was to design a logo that talked more about the business than a thousand words ever did. The brand was designed to facilitate a concept application that enabled anyone to get access to all the possible blood banks within a radius of (say) 20km from their current location. It was also designed to guarantee delivery of the required blood type within a stipulated time frame. Super Fast Delivery!
The logo design is based on three things, the letter E, blood and wings. To symbolize blood, the logo was incorporated in the color red showing a drop. The three horizontal lines to the left of the logo symbolize the letter E and their wing like shape signifies the speed with which Easyblood delivers blood.
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